Helping Hands Event Header


Incorporated in 2003, Amica Helping Hands is a registered Canadian charity. Its mandate is to support underprivileged Canadian seniors in need.

Our Story

Every December, Amica Helping Hands prepares baskets filled to the brim with non-perishable foods, a warm blanket and gift certificates for local grocery stores and pharmacies. The gift baskets are then delivered to low income seniors with the assistance of local charities. Most recipients of the baskets live alone and in poverty. This basket will be the only gift many seniors will receive over the holidays and throughout the year.

In addition to the basket program, Amica Helping Hands supports the work of not-for-profit organizations across Canada that assist seniors in need by providing these organizations with funds for initiatives that improve the quality of life of the seniors they serve.

Amica residents and team members fundraise all year at our Amica communities. In addition, Amica corporate office organizes an annual fundraising event for Helping Hands.


baskets donated to help Canadian seniors


raised for seniors in need


the year Amica Helping Hands starting giving Gift Baskets to seniors in need

Submit a Request for Funding

Each year the Amica Helping Hands charity donates funds to local organizations helping seniors in need. The recipients will be selected by the Board of Directors of Amica Helping Hands based on written submissions and interviews with applicant organizations. Successful applicants will receive up to $50,000 to fund a project that will support underprivileged seniors in their area.

Click here for application

Give a Helping Hand

There are two ways to give:

Amica Helping Hands Fundraising Event

Amica Helping Hands Fundraising Event

On November 2, 2017, Toronto’s corporate leaders at the Omni King Edward Hotel came together to support seniors in need at the Amica Helping Hands annual fundraising dinner. 

Hosted by comedian, author and mental health advocate Jessica Holmes, the evening began with cocktails and hors d’oeuvres, followed by a gourmet sit-down dinner.

Keynote speaker Susan Pinker, psychologist, journalist and award-winning author, discussed her latest book, The Village Effect: How Face-to-Face Contact Can Make Us Healthier and Smarter. Neuropsychologist Dr. Shayna Rosenbaum presented her findings on aging and memory. Funds raised, including those proceeds from the Resident Art Silent Auction, will be donated toward helping underprivileged Canadian seniors in need.

Sponsorship Opportunity
We invite you to make a difference and give a helping hand by sponsoring our event. This is your opportunity to connect with senior living industry leaders, increase your brand recognition and enjoy an evening of laughter and inspiration, all while supporting seniors in need. With your support, you will receive a wide range of benefits including promotion of your brand at the event and on social media. Most importantly, your sponsorship will directly improve the lives of seniors in need across Canada.

If you’d like to sponsor the 2017 Amica Helping Hands fundraiser, please contact Sarah Santaluce, Amica Brand Manager: or call 647-248-6631.

Download Sponsorship Package Here

November 2, 2017
5:30PM – 11:00PM

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Dress Code: Business Formal


The Omni King Edward Hotel
37 King Street East
Toronto, Ontario

Check out our 2017 Fundraising Event

At our 2017 fundraiser, industry leaders from senior living, finance, the legal profession and other businesses joined Amica residents and team members to raise more than half a million dollars to support seniors in need.


Past Amica Helping Hands Fundraising Events

To view our 2016 event, click here.