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Incorporated in 2003, Amica Helping Hands is a registered Canadian charity. Its mandate is to support underprivileged Canadian seniors in need.

Our Story

Every December, Amica Helping Hands prepares baskets filled to the brim with non-perishable foods, a warm blanket and gift certificates for local grocery stores and pharmacies. The gift baskets are then delivered to low income seniors with the assistance of local charities. Most recipients of the baskets live alone and in poverty. This basket will be the only gift many seniors will receive over the holidays and throughout the year.

In addition to the basket program, Amica Helping Hands supports the work of not-for-profit organizations across Canada that assist seniors in need by providing these organizations with funds for initiatives that improve the quality of life of the seniors they serve.

Amica residents and team members fundraise all year at our Amica communities. In addition, Amica corporate office organizes an annual fundraising event for Helping Hands.


baskets donated to help Canadian seniors


raised for seniors in need


the year Amica Helping Hands started giving baskets to seniors in need

Submit a Request for Funding

Each year the Amica Helping Hands charity donates funds to local organizations helping seniors in need. The recipients will be selected by the Board of Directors of Amica Helping Hands based on written submissions and interviews with applicant organizations. Successful applicants will receive up to $50,000 to fund a project that will support underprivileged seniors in their area.

Click here for application

Amica Helping Hands Fundraising Event

Amica Helping Hands Charity Event 2017

Check out our 2017 Fundraising Event

Our 2017 fundraising event was held on November 2, 2017 at the Omni King Edward hotel in Toronto. This amazing evening raised $584,500 for seniors in need.

We would not have been so successful in assisting so many Canadian seniors living with low incomes without the generosity of our sponsors.

The money raised supported our annual basket campaign, which sent 2,400 baskets valued at $125 each to seniors in need across Canada. Each basket was filled with items such as a warm blanket; scarves or mittens lovingly knitted by our Amica residents; toiletries; and gift cards to grocery stores. At our 2018 event, we will announce the worthy recipients of grants from Amica Helping Hands.

Our 2018 fundraising dinner will be hosted by dynamic comedy duo Colin Mochrie and Deb McGrath on Thursday, November 1 at the Omni King Edward Hotel in Toronto. Keynote speaker, Olympian, and six-time world figure skating champion Elizabeth Manley will discuss her experience caring for her aging parents, and what it takes to make it to the top. There is still time to become a sponsor of this engaging evening supporting vulnerable seniors in Canada. To learn more about sponsorship opportunities and how you can make a difference, please click here.

For tickets to the fundraiser, please click here

Sponsorship Opportunity
We invite you to make a difference and give a helping hand by sponsoring our event. This is your opportunity to connect with senior living industry leaders, increase your brand recognition and enjoy an evening of laughter and inspiration, all while supporting seniors in need. With your support, you will receive a wide range of benefits including promotion of your brand at the event and on social media. Most importantly, your sponsorship will directly improve the lives of seniors in need across Canada.

If you’d like to sponsor the 2017 Amica Helping Hands fundraiser, please contact Sarah Santaluce, Amica Brand Manager: or call 647-248-6631.

Download Sponsorship Package Here

November 2, 2017
5:30PM – 11:00PM

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Dress Code: Business Formal


The Omni King Edward Hotel
37 King Street East
Toronto, Ontario

Give a Helping Hand

There are three ways to give:

Check out our 2017 Fundraising Event

At our 2017 fundraiser, industry leaders from senior living, finance, the legal profession and other businesses joined Amica residents and team members to raise more than half a million dollars to support seniors in need.

Click Here To See Our 2017 Photo Gallery